CASE STUDIES:

Capital City Airport


Lansing's Capital City Airport has recently been under a great deal of change related to the events of September 11th. They have had to reevaluate they security policies to be sure that they adhere to the new government standards. They have spent a great deal of time to insure their traveler's security yet not delay or inconvenience their trip.

Shortly after September 11th, they released a campaign to inform the public of their efforts to ensure safety as well as encourage them to use Lansing's Capital City Airport because of it's high standard of security and the convenience of the smaller town airport to make it's passengers boarding times faster than their big city rivals.

Talkinsites was initially contracted to add the radio spot from the post Sept 11th campaign to the opening page of their web site. Since then several other radio spots have been updated as well a general site greeting created for in between radio campaigns. Synergy Soup developed this site in early 2000 and has helped the airport staff in maintaining it ever since.

Talkinsites.com
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105 West River Street
Grand Ledge, MI 48837